I have been working as a journalist since 1990, starting out as a newspaper reporter before moving to magazines (both consumer and trade) and then, ultimately (and like everyone else), to the Web in the early 2000s. Regardless of outlet and audience, I strive to create compelling, well-researched content on a timely basis (read: on deadline). As my work has evolved from straight journalism to include content strategy, particularly for Web-based clients, I have developed an expertise in SEO strategies, with proven success at improving readership and site traffic for multiple sites. In addition, I have worked as an editorial consultant, working with authors to hone manuscripts for journal articles (primarily for peer-reviewed medical publications) as well as fiction and non-fiction books. Finally, I am also the author of the book Crunch Time: 7 Sports Legends on Managing Crisis, which seeks to provide business managers with a template for handling challenges under pressure.